Shinola is a premium watch retailer, based in NDetroit, but serving the US and the world. Shinola offers the highest level of service with professionally watches and the newest styles around. Shinola came to us looking to expand their online brand and advertising exposure.
Buchanan Computer integrated our Google reporting tool’s with Shinola’s back-end analytics and PPC Google Advertising system to merge business data and marketing data, to generate actionable insights around behaviors to tailor an advertising approach to suite their customers first. We also incorporated a complete redesign and branding recommendations.